Digital signage is one of the fastest growing business
sectors currently, this is fantastic as most IT companies are now branching out
into digital media and providing dynamic advertising solutions.
But knowing the differences between products is fundamental
in providing a solution that works and is at an affordable price, we will try
to explain the most cost effective solutions for indoor digital signage applications.
Indoor Digital
Signage.
As the name suggests this is for indoor use in areas such as
business receptions, dentist waiting rooms, doctors surgeries, hotels, colleges
and Universities.
Now there are two options:
Firstly digital posters as below come
complete with a built in media player that play the content you wish to
provide, this is drag and dropped onto a memory card and a play list is created
using Microsoft Notepad, with the order of the images, video and audio you wish
to display – pretty straight forward.
These range from 17” unit and go up to 80” in screen size,
they come with a rear mounting plate for bolting to the wall or the smaller
units can be hung as you would a picture frame. Can be used in either portrait
or landscape position.
Secondly, digital menu boards, these are large
screens with a media player attached to them either wired into the computer
infrastructure or wireless, so that content can be updated remotely, now this
is where the cross over can take place as a digital poster can do the same job
as a menu board but they are easier and quicker to deploy as there is no data
cabling needed or a wireless point fitted.
So if you want to update the content every day or week, the
best option is a digital menu board set up, otherwise a digital poster is the
answer, as you can update the content using a USB flash drive and the USB port
on the media player.
This covers the indoor digital signage for outdoor digital
signage, you should consider an LCD enclosure that offers protection from
vandals as well as the weather.
