We have seen the breaking news of the iPad in the past month or so now we see the next step in digital outdoor signage, this is taxi top digital
advertising.
Digital outdoor signage is one of the worlds most effective
ways to advertise your product and improve brand awareness, with this new
technology there comes a price and with locations such as Times Square in New York charging a
staggering $3 million per location, this market is massive. How can they charge
so much, I hear you ask? Well think for a moment the amount of eyeballs that
will see the signage, as New York and Times Square are one of the main
landmarks and tourist attractions in America, nearly as much as the naked
cowboy!
Businesses have been contemplating how to develop signage
and now two companies are using them on the roof of taxis, with an amazing
50,000 taxi cabs alone in New York,
this is a huge untapped market. Whilst the taxi cab companies go about heir day
to day business, they will be earning an extra income from advertising agencies
that are using their cabs as a vehicle (pardon the pun), to deliver
advertising.
We have seen digital signage that incorporates users to
upload their own content using their iPhone, this will only be enhanced with
the new iPad, bringing more features that a content creator could think of in a
product that can be held in the hand. This could be called the death of the
laptop, or could it?
