There are many makers of LCD enclosures that can be used outdoors, however if you are locating a domestic TV outside make sure you have the right unit - make sure you don't acquire a digital signage casing.
LCD Enclosures For Open-air Electronic Signage.
The out-of-doors dynamic signage casing is designed to be fastened either directly to wall or suspended from a ceiling mount, high up for the best viewing point, normally this is above everyone's heads, so normally engineers who needs to get into the housing for updating systems or software has to use either a ladder or a scissor lift.
The cases are secured by an industry quality lock, due to the units being deployed high up out of reach of unauthorized personal, these units provide the necessary waterproof protection.
Anti Vandal LCD Enclosures .
Unlike any other LCD enclosure on the market, this unit is locked by high security locks, what ever you do if it is for vandal security, do not purchase a unit with standard cam locks, as these can be opened without problems with a chisel.
You need to look for a unit that is made from thicker material so it does separate it from the other products such as digital signage units. The finish is a special anti vandal spray that stops any delinquent spraying the housings with spray paint. The viewing window is supplied in thicknesses depending upon the function and for vandal proof a thickness of 10 mm (3/8") viewing window ought to be used, this can resist a baseball assault or a 500g ball bearing being dropped from 1 metre.
The last point to think about on this range of enclosure is the housings can have a master key, this prevents the installer having to have a large bunch of keys to test and update software on a electronic advertising network and just picture if he has forgot the key and drives 200 miles to site only to find out the mistake! This will not happen with this range, as one manufacturer provides a master key, it does not matter if there are nine LCD enclosures or 500 enclosures in the outside electronic marketing network as they will all be opened with one high security key.
The best anti vandal LCD casing has the capability to slow down any tried theft and some are outfitted with a wireless web cam to note an "incident" when it happens.
There are many makers of LCD enclosures that can be used outdoors, however if you are locating a domestic TV outside make sure you have the right unit - make sure you don't acquire a digital signage casing.
LCD Enclosures For Open-air Electronic Signage.
The out-of-doors dynamic signage casing is designed to be fastened either directly to wall or suspended from a ceiling mount, high up for the best viewing point, normally this is above everyone's heads, so normally engineers who needs to get into the housing for updating systems or software has to use either a ladder or a scissor lift.
The cases are secured by an industry quality lock, due to the units being deployed high up out of reach of unauthorized personal, these units provide the necessary waterproof protection.
Anti Vandal LCD Enclosures .
Unlike any other LCD enclosure on the market, this unit is locked by high security locks, what ever you do if it is for vandal security, do not purchase a unit with standard cam locks, as these can be opened without problems with a chisel.
You need to look for a unit that is made from thicker material so it does separate it from the other products such as digital signage units. The finish is a special anti vandal spray that stops any delinquent spraying the housings with spray paint. The viewing window is supplied in thicknesses depending upon the function and for vandal proof a thickness of 10 mm (3/8") viewing window ought to be used, this can resist a baseball assault or a 500g ball bearing being dropped from 1 metre.
The last point to think about on this range of enclosure is the housings can have a master key, this prevents the installer having to have a large bunch of keys to test and update software on a electronic advertising network and just picture if he has forgot the key and drives 200 miles to site only to find out the mistake! This will not happen with this range, as one manufacturer provides a master key, it does not matter if there are nine LCD enclosures or 500 enclosures in the outside electronic marketing network as they will all be opened with one high security key.
The best anti vandal LCD casing has the capability to slow down any tried theft and some are outfitted with a wireless web cam to note an "incident" when it happens.
LCD advertising displays are very widespread within forward thinking companies, the favored range is 40", discover why lcd advertising screens are becoming the in think for inside dynamic signage.
When a corporate decides on implementing electronic advertising, they want the solution to be jaw dropping and form a very good likeness for the business, that will put the corporation or business at the front of the patrons mind when they think of the item or service.
One of the most important advantages of a lcd advertising display is that these are awe-inspiring and will definitely generate a stir with potential consumers and passer-by's alike, so the larger the monitor is the better for effect, turning demand into money.
A 40" digital poster is the most widespread size and with this large display, it can show videos, pictures, PowerPoint presentations, full dynamic advertising campaigns, as well as scrolling text.
If you need dynamic signage creation application, there are plethora on line free to try, with this software package it will make jaw dropping ads, in turn this will get cash rich prospects into your store to purchase your products.
When deploying these digital posters they can be fitted either in upright or panorama using the rear VESA mounting pattern, or they can just be hung from a windowpane or door, one of the best positions is at eye level in the hair salon or beauty salon as all clients will observe the content to pass the time until their therapy is concluded, so for the salon this is a great time to sell to them whilst they are in a receptive mood.
Another use for a 40" digital menu board is to highlight goods at a tradeshow, you know the scenario, the booth you are in is massively steep so you have to maximize every single inch. Sometimes you don't have the physical space to take every item, so this is were a big digital advertising poster comes in, they can be set up with a video of the items you couldn't take coupled with a business analysis.
Digital menu board systems are available to one and all with dimensions preliminary at 40" and reaching a considerable 80", these have many uses for every business, though let us look at a 32" electronic advertising poster.
The electronic poster is a colossal kind of digital photo frame with a turn, as these displays can also display video clips presentations; the unit is designed for inside dynamic marketing and appeals to any facility that has a reception or where potential customers can see the campaign.
Electronic advertising Poster or Dynamic Menu Board?
A electronic advertising poster is the same as a digital menu board, as they can be deployed in both portrait and horizontal positions, but are to be had in smaller sizes including the following: 20", 26", 32", 40", 46" then the cross over is the digital menu boards by and large start off at 40" and to a vast 80" unit.
Both systems are utilized to advertise goods to potential customers and to advertise services a business offers.
For example a beauty store can promote some of their skin care goods to clientèle who are having a beauty treatment.
Hair dressers make use of an electronic poster to market their seasonal promotions in their windows to passing prospective customers, such as "Holiday cuts - for the Office party", then in-store they can offer the hair care products to valued clientèle who are having any hair treatment, so they can recreate the same result at home.
Fish and chip outlets employ them to showcase their menu, so people passing the shop window can see what the outlay is without delay, mixing the menu with tempting looking images of a fish supper tempts you in to buy.
Tyre retailers use them to make public the numerous models of tyres and exhausts they offer with taster quotes for normal vehicle tyres.
A digital poster works straight of the box, this is owing to the built in campaign player and everything is accessed through the on screen menu. This menu facilitates the user to control every aspect of the electronic advertising campaign from wait time to the transition of the ads. They even have the capacity to switch off when the business is closed and switch on when the business opens, saving on power usage.
A digital poster is so versatile, this is due to the unit
having a commercial grade screen and a built in media player, providing a
flexible yet cost effective solution.
With more and more businesses seeing digital advertising as
a way to interactive with consumers and uplift sales, business owners and
managers are investigating digital posters due to their low investment cost but
high impact visual and audio promotions.
These units start at a small 17” display and go up to a
massive 80” display, all have a built in media player that stores the
advertising content onto a memory card, normally CF cards.
Who is using digital
posters?
Well, everyone from nightclub owners to restaurant and bar
owner/managers. They want to move with the times and replace their old static
printed posters with dynamic advertising screens.
Potential problem
with digital posters.
The only issue that has been raised is with the kind of
clientele that frequent these locations, sometime consuming too much alcohol
and get violent and occasionally vandalises something in the rest room or the
nightclub, however one company has gotten round this by designing and
manufacturing a steel ArmaPoster, this protects the digital poster from vandalism,
with a thick ¼” thick viewing window that has a special anti reflective coating
on it.
How to update
content.
If you only have one site where the digital posters are
located, it is easier and more cost effective to just update the content using
the USB connector on the poster to upload new content and ads.
Otherwise a wireless digital poster is the solution if you
have multiple sites, so WIFI takes the stress out of visiting each location and
updating the media manually. These cost a little more however they will cost
less than the fuel you would be paying for driving to each location excluding
any labour time.
Why would nightclubs
and bars want to use digital signage?
Well we have all seen the neon signs above the bar promoting
the weeks “special beer” or cocktail, now using digital posters the manager can
create a “special menu” of drinks that are on offer between a set time and
schedule this using the onscreen software to display the promotion during slow
periods to get people in the bar spending, then switching to another promotion
when it traditionally gets busier.
Nightclub and bar owners can also sell advertising spots on
their system to local taxi companies and restaurants, so when people have
finished at the bar, they can get a taxi easier or even book a restaurant table
to follow on from the nightclub or bar.
A digital poster is the most cost effective method of digital media advertising.
Dynamic advertising is rocking the marketing world, this revolution
is being monopolised with advertising digital posters, allowing almost any
business to deploy a digital advertising solution, and it could be in the form
of an info-mercial rather than a commercial.
So why is this
advertising solution so effective?
A business owner can create some fantastic content by using free
content creation tools that are free online, then when they are happy they can
transfer the multi media content to the memory card as these support formats
such as JPG (digital image), MPEG1, MPEG2, MPEG4 (digital video) and MP3 audio
files.
There is no need to have any programming knowledge or
experience, if you have ever uploaded a video to you-tube can do this, it is so
simple even a 10 year old can do it.
Organisations such as Walmart, Tescos, Home Depot and Disney
are even using this basic form of advertising however it has two huge benefits
over previous, printed forms of advertising.
The first advantage is that if you find you have an
overstock of a product you can change your promotion to sell this gadget
maximising your profit for around 15 minutes work, this time can be reduced
significantly if your suppliers give you promotion videos of the products you
are reselling, just drag and drop the content from the DVD to the memory card
or USB flash drive.
The second advantage is that these can be placed anywhere in
a store, from a window facing the sidewalk to behind the receptionist in a
companies reception area. If you can hang a picture frame you can hang am
advertising digital poster. Just remember you need a power source as the
posters come with a mains lead that is 2 metres long.
Ideal for exhibitions or temporary locations, as there is no
rear cabling needed for them to operate, just a mains plug.
LCD Enclosure Global offer a range of outdoor digital signage protective cases, this range of LCD enclosures have been supplied to integrators throughout the world and are working in temperatures form -30 to 150 degrees Fahrenheit.
Digital signage is one of the fastest growing business
sectors currently, this is fantastic as most IT companies are now branching out
into digital media and providing dynamic advertising solutions.
But knowing the differences between products is fundamental
in providing a solution that works and is at an affordable price, we will try
to explain the most cost effective solutions for indoor digital signage applications.
Indoor Digital
Signage.
As the name suggests this is for indoor use in areas such as
business receptions, dentist waiting rooms, doctors surgeries, hotels, colleges
and Universities.
Now there are two options:
Firstly digital posters as below come
complete with a built in media player that play the content you wish to
provide, this is drag and dropped onto a memory card and a play list is created
using Microsoft Notepad, with the order of the images, video and audio you wish
to display – pretty straight forward.
These range from 17” unit and go up to 80” in screen size,
they come with a rear mounting plate for bolting to the wall or the smaller
units can be hung as you would a picture frame. Can be used in either portrait
or landscape position.
Secondly, digital menu boards , these are large
screens with a media player attached to them either wired into the computer
infrastructure or wireless, so that content can be updated remotely, now this
is where the cross over can take place as a digital poster can do the same job
as a menu board but they are easier and quicker to deploy as there is no data
cabling needed or a wireless point fitted.
So if you want to update the content every day or week, the
best option is a digital menu board set up, otherwise a digital poster is the
answer, as you can update the content using a USB flash drive and the USB port
on the media player.
This covers the indoor digital signage for outdoor digital
signage, you should consider an LCD enclosure that offers protection from
vandals as well as the weather.
LCD Enclosures Global – anything else is a compromise.
LCD Enclosure Global Launch Digital Posters And Digital Menu
Boards With Instant Success.
LCD Enclosure Global have proven themselves as the worlds
leading manufacturer of LCD enclosures for outdoor digital signage protection,
now they are proving to have solutions for indoor digital, dynamic advertising,
winning a contract in Morocco for the leading digital signage integrator.
With the introduction of digital menu boards and digital
posters to their portfolio, they have noticed an increase in enquiries for this
cost effective solution, the range they promote start from 17” and go to 80”,
these commercial grade LCD screens can be mounted in either landscape or
portrait position and come complete with an integral media player and start
from only $499.
“The relative ease of deployment and configuration makes the
digital posters the ideal solution for a company to cut their teeth on - using
drag and drop anyone can create an advertising campaign in a matter of minutes”,
says Graham Gallagher owner of LCD Enclosure Global.
The digital posters and digital menu boards supports images,
video and audio that are stored on an internal memory (CF) card, the content
can be updated by using the USB port on the player, so an eye catching
advertising campaign is almost guaranteed, this is how LCD Enclosure Global
have secured a contract in Morocco as sole supplier to the leading digital
signage integrator, providing digital posters and menu boards, as these are
being used in hotels and restaurants, for informing guests of the promotions
within the hotel or restaurant.
Each digital poster offers:
The
ability to schedule when the unit will switch on and off, conserving energy
Memory
capabilities up to 12 GB
Scrolling
text
Wall
hanging – as easy as a picture frame
Landscape
or portrait orientation
Play
list editor
Remote
control
For more details on digital menu boards and digital posters
contact them on 1-888-460-3573 ( USA
toll free) or European office on +44 844 3578687 or visit their website at http://www.lcdtvenclosure.com
This rugged Armour-case compliments LCD Enclosures Global
range of rugged digital signage enclosures , perfect for protecting any digital
signage hardware or even large television screens at pubs, so customers can
watch the match, with the pubs management knowing their investment is protected
from theft.
LCD Enclosure Global is the Worlds leading manufacturer of
outdoor LCD and plasma enclosures, with customers such as Universal Studios,
NASA, New York Zoo and various pub chains in the UK .
Their solution is manufactured from heavy gauge steel and is
the most cost effective solution on the market, their low price coupled with an
extremely high quality product makes them the market leader here in the Europe and in most International cities they have a Value
Added Reseller present.
The outdoor TV cases are weatherproof to IP56 (European
standard) and NEMA 4X ( USA
standard) and come in a range of sizes from 17” to 82”, all offering protection
from hostile conditions.
Each unit is impact resistant and the viewing window is a
special shatterproof material that has an anti glare coating that also offers
UV protection for the screen (a sort of sun block for the TV).
Our solutions have been deployed in countries where the
temperature goes from -30 to 150 degrees Fahrenheit, their thermal management
systems is one of the best in the industry.
The Armour-case protects the screen from theft, as it has an integral roller
shutter built into the body of the enclosure and at the end of the evening for
example in a pub, the landlord can lock it with 2 high security bolt locks,
preventing unauthorised access or even theft – making them ideal for remote
areas.
For additional information on LCD Enclosures Global or outdoor digital signage
please visit their website.
http://www.lcdenclosure.co.uk
Press Release 24 March 2010 5:00pm
LCD Enclosure Global is the renowned manufacturer of outdoor
digital signage enclosures specifically for the outdoor digital signage industry,
their units are used to protect electronic hardware used for digital signage in
outdoor locations in extreme situations.
When they say extreme situations their solutions have been
tried and tested been used in temperature zones from -30 to 150 degrees
Fahrenheit in locations such as Texas, California, Atlanta, Florida, Canada and
Norway to name a few locations.
Most recently they secured an order for the Penguin project
at the Bronx Zoo in New York (called within
the company as Rico, Sarg, Kowolski and Private – the penguin characters in the
Disney’s Madagascar
movie), this was to accommodate a flat screen display with a networked media
player that needed regular access for maintenance.
The flat screen was a 52” LCD display that would display
digital content that would educate visitors in the penguin section on the
habitat and the environment where penguins live and thrive.
This is added to their portfolio of major US customers including Universal Studios, NASA,
Kimberley Clark and several restaurant chains in the USA .
On a major plus side, a leading race team based in the
Cayman Islands also required an outdoor LCD enclosure that could cope with
extreme locations including offering protection from sand, rain and snow. The
unit will be used to give the position of competitors throughout each race and
moved from race track to race track, throughout the world.
The enclosure is used as a carry case for the safe transfer
for the flat panel display, when ever it is shipped to a new location.
Their products can be seen on the European site at http://www.lcdenclosure.co.uk and
their US
site at http://www.lcdtvenclosure.com or call them direct on 888-460-3573 toll free .
Previously in production facilities we have seen the old
notice board when you enter the reception area and even on the facility floor,
these have been used to inform employees and visitors alike about the company.
Now it seems that technology is creating a buzz and the
notice board is being replaced by digital signage, many organisations who have
a production facility are deciding to replace the old notice board and put up
LCD screens, these are then networked on the same data infrastructure that the
computers run off. The content is added by the marketing department and it can
quickly be changed, for example if a visiting dignitary sends someone because
they are sick, within 30 seconds the greeting on the reception sign is changed
to the new name and it shows the corporation is on the ball.
This is fine in public areas, however when a customer visits
and you wish to show them round your factory, this is an ideal opportunity in
enforcing your service brand immediately on your guest, as soon as they see the
large displays in the manufacturing areas they will certainly be astounded, it
also shows that the business invests in new technology and is ahead of the
game.
But there is one problem even commercial displays are not
designed to be used in areas were damaging air borne contaminants are, most
manufacturers have some form of corrosive element in the air, from coolants to
carbon particles if these get into the rear of the display it is only a matter
of time until the screen dies.
The remedy – is to put the screen in a ruggedized LCD
enclosure , these provide IP65 (NEMA 4X) protection, so they can even be washed down with
high pressure water jets, perfect for any food manufacturing company. These can
either be cooled or heated to provide the perfect environment. The LCD
enclosure are fitted with a sophisticated cooling system that also incorporates
a filtration element, that filters all tiny air borne particles out, so the air
entering the unit is fresh, cool air.
Then the screen inside the protective case can be mounted to
gantries or ceiling mounting using a heavy duty mount.
LCD Enclosure Global - anything else is a compromise.
We have seen the breaking news of the iPad in the past month or so now we see the next step in digital outdoor signage, this is taxi top digital
advertising.
Digital outdoor signage is one of the worlds most effective
ways to advertise your product and improve brand awareness, with this new
technology there comes a price and with locations such as Times Square in New York charging a
staggering $3 million per location, this market is massive. How can they charge
so much, I hear you ask? Well think for a moment the amount of eyeballs that
will see the signage, as New York and Times Square are one of the main
landmarks and tourist attractions in America, nearly as much as the naked
cowboy!
Businesses have been contemplating how to develop signage
and now two companies are using them on the roof of taxis, with an amazing
50,000 taxi cabs alone in New York ,
this is a huge untapped market. Whilst the taxi cab companies go about heir day
to day business, they will be earning an extra income from advertising agencies
that are using their cabs as a vehicle (pardon the pun), to deliver
advertising.
So keep your eyes peeled for the taxis with taxi cab digital advertising on their roof.
We have seen digital signage that incorporates users to
upload their own content using their iPhone, this will only be enhanced with
the new iPad, bringing more features that a content creator could think of in a
product that can be held in the hand. This could be called the death of the
laptop, or could it?
LCD Enclosure Global manufacture of range of products from gas pump enclosures to digital vehicle signage enclosures - all at affordable prices
With the success of digital signage, it is now creeping
every where from airports, train stations and gas stations. Now let us discuss
the options for digital signage for taxi cabs.
There are several options for taxi cab digital signage, they
stem from screens built into the drivers and front passenger headrests, these
run from internal memory cards that hold the content, these can be used to
display local hotels, restaurants and even things to do during your stay. If
the screens are interactive and linked to a form of GPS (Global Positioning
Satellite), the passenger could theoretically enter their destination and see
what restaurants or cinemas are near by, to get the most out of their stay.
Another solution is to install an internal larger display
around 17", that is mounted to the roof, this again is run from a memory card
and easy to update the content. Now the price is rather cost effective for the
above two options.
However there is another group of people who have realised
that if you were to put an LCD screen on the roof of a taxi, this will
certainly capture people's attention, especially in the rush hour when the
roads are gridlocked and more eye balls will see the content and the content
has to deliver the "wow" factor, if it does the perfect solution has been
created. One problem though - the
weather!
Now one company has developed an outdoor enclosure that
accommodates two displays back to back with a media player mounted in between
them and can be mounted to either the roof rails or directly to the roof of the
cab. The taxi cab enclosure offers protection from the
rain, snow and direct sunlight. Once the signage hardware has been installed
into the taxi cab digital signage enclosure taxi cab digital signage enclosure , the side
access doors are secured and the cab is ready to go about its business whilst
raising a second revenue stream from advertisers.
The unit is cooled with a unique cooling plenum ensuring the
digital signage hardware is kept at the perfect temperature, no matter what the
external weather is. The taxi cab topper also offers
protection from accidents, such as impact with birds, or worse still children
through snow balls.
Gas stations heading the push forward for a digital signage
revolution, ensuring that each on site convenience store can survive the
recession.
We all hear that people are hungry for information, sports
news and the like; this is one of the main reasons why gas station TV channels
are so popular, as they blend in advertisements in to the news slots or weather
updates. This way of marketing is called the Captive Audience Marketing, yes
because you are captive only for three to five minutes whilst filling your car,
so these TV channels can sell to you the in-store merchandise.
When you have been driving past gas stations in America and
Australia you will probably have seen these units, they are a small scale
version of a digital signage billboard, sat atop the gas pump, (hence the name
gas pump toppers).
Many TV stations are specialised in offering this sort of
advertising medium, and it is also gives the consumer something to do whilst
filing their car. You can select the area you want to target as these systems
offer local, regional or national coverage, all you need to do is set out who
you want to target.
These pump toppers are manufactured from steel and
accommodate 2 LCD televisions or displays at a viewable angle back to back,
with a media player located between the two displays. The media player can have
either a wireless or hardwired connection into the data network of the gas
station utilising the existing category 5e data cabling already there or
wireless technology. From here the content can be updated at pre set times
taking the stress out of updating the content for convenience store operators
and owners.
Graham has many years experience manufacturing enclosures from gas
pump enclosures to outdoor LCD enclosures. LCD Enclosure Global are here to help anyone
who is considering fuel pump advertising . LCD
Enclosure Global – anything else is a compromise.
We all need gas for our vehicles and it is essential for our
everyday journeys, but have you noticed how gas pump advertising is marketed to
you? It seems to know what products YOU buy, learn how it is doing this.
With the price of gas keeps rising even though the cost of a
barrel of oil falls - how does that work? We all have to fill our cars, trucks
and vans with gas but who actually goes into the adjacent convenience stores
attached to the petrol stations?
On a recent visit to Massachusetts we where running low on
gas, so we spotted a gas station and decided to fill up, on entering my credit
card, the terminate greeted me with "welcome Dave Bradley", now if they can do
this surely they are monitoring what you purchase and then a third party could
be possibly selling the information to marketing organisations, so you can be
targeted on the products you buy when visiting a gas station.
Before pay at the pump became popular, the convenience
stores were doing pretty well, as most people (and me included) normally
purchased sodas and sandwiches for lunch whilst paying in-store, now with pay
at the pump the stores are looking for new ways to market their merchandise and
digital signage is a sure way to do this.
Is this something of
the future or just around the corner?
Image paying for your gas at the pump and seeing on the
digital display a sandwich and drink offer and hitting a key to "buy it now"
and including it on your payment for the gas, before the receipt is printed out
one of the stores staff brings your purchase out to you at your vehicle.
What would it take to do this? Just a couple of tweaks of
the digital signage software possibly and this is another reason gas pump
advertising is so successful- due to its flexibility. Digital signage is so
flexible virtually every business can use it to some degree to market products
to visitors at the gas pump.
Graham is an expert in digital signage enclosures , owning the
Worlds leading manufacture of LCD
Enclosures and they have now developed a range of gas
pump enclosures , these will be shipped to the USA and Australia
as well as throughout Europe .
Gone is the yesteryear age were people watch Cathode Ray
Tube (CRT) televisions and it has been replaced by new technology in plasma and
LCD televisions, this displays are now being used outdoors in our backyards to
entertain us whilst we kick back or whether you are deploying digital signage.
Remember the last time you missed the game? Remember when
the family comes round and you are all outside talking and you keep glancing at
your watch? Well now you will never miss your favourite television program,
because the technology has advanced so much you can have your own outdoor home
cinema.
The simplest way to create an outdoor TV system is to house
the television in a protective case that will offer protection from vandals,
theft and the weather, alternatively you can buy an all weather TV. Then you
need some sort of outdoor speakers, there are several on the market one pair I
have are wireless, all you do is plug the receiver into the TV and the audio is
transmitted wirelessly to each speaker. This is the most simple set up possible
with the TV mounted onto an external wall, so the cables come directly out of
the wall into the case and TV.
It gets a little tricky when you want to run cables across
your garden, as you have to protect the cables form accidental cutting with
garden tools. Then you have to run cables through this conduit to the
television and sometimes it does get messy. So I hope some of the information
has been of use and good luck with your outdoor home cinema or digital signage solution.
Graham has over 15 years experience manufacturing outdoor TV
cabinets , that are used to protect televisions outdoors from theft,
vandalism and the weather. These make an ideal outdoor
home cinema solution.
In the past 3 years there has been a major shift in business
thinking regarding digital signage and the use of interactive kiosks. These
touch screen kiosks change the nature in which a business communicates with its
customers, with one major pitfall.
Many businesses who have existing digital signage adopt
interactive signage thinking they can use the original signage campaigns - wrong! The content has to be created
around the interactive experience and layered so the company controls the
overall messaging whilst the customer controls the specific elements that are
relevant to them.
Solution.
One way to do this is to offer multiple choice experience
that guides the consumer along as they discover more about a product or
service, they can make comparisons between the products and then when they have
made a choice you can inform them that the particular product just happens to
be on sale for today only.
Benefits.
With this approach there are two benefits for the business:
A
customer who is given targeted information rather than generic information
will normally make a purchasing decision.
The
business is building a detailed profile of its shoppers, their needs and
requirements that can be used for other digital signage campaigns.
Knowing your foot
traffic.
Interactive kiosks are a good way to monitor the amount of
foot traffic in store, if this tails off over a period of 2 months, you can
reinstate old campaigns that pulled customers in, rather than waiting to find
the store totally empty.
Other ways to monitor foot traffic is to install simple
traffic counters these are the beam devices in store that are linked to a
counter and every time some breaks the beam the counter increases.
A video monitoring system is good as it indicated what areas
are popular by the amount of linger time, this is the time they spend looking
at a particular range of clothes in the ladies wear department.
http://www.lcdtvenclosure.com
There are many types of protective TV cases, including dust proof
LCD enclosures, waterproof LCD enclosures and weatherproof LCD
enclosures but they are all for different uses.
Dust proof LCD enclosures .
These are normally used in factories were there is a large dust or
carbon presence in the air, this type of protective case are classed as
IP56 (European Standards). This case has a specially designed filtered
fan unit that that filters out all harmful air bourn particles whilst
the air inside the unit is cool and clean of any hazards that may
effect the flat panel display.
Waterproof LCD enclosures .
This protective case is designed to prevent water ingress into the unit
whilst ensuring the flat panel display is kept cool and free from any
moisture. The have a classification of IP65, which has been tested
under strict conditions with a high pressure water jet, normally
supplied with a cooling fan unit. These are used in wash down areas
within factories, normally associated with the food industry for
hygiene.
Weatherproof LCD enclosures .
This unit is designed to IP65 (European standard) and NEMA 4X (US
standard) and used to prevent either the LCD or plasma display from
failing, as this unit is fitted with both a cooling fan and a
thermostatically controlled heater. The thermostat is essential as it
is set to the required internal temperature then when the internal
temperature drops or rises the cooler or heater automatically cuts in,
ensuring the internal temperature is at the perfect temperature. These
are used for digital signage applications or people who are looking to
install an outdoor home cinema.
All these units offer different protection, some for indoor use and some for outdoor use.
LCD Enclosures Global specialise in manufacturing outdoor TV cabinets for TV protection as well as waterproof LCD enclosures , these are supplied throughout the world to digital signage installers.
Contact LCD Enclosure Global to see why anything else is a compromise - toll free on 888-460-3573.
