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Taxi Cab Digital Signage And How It Works |
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With the success of digital signage, it is now creeping
every where from airports, train stations and gas stations. Now let us discuss
the options for digital signage for taxi cabs.
There are several options for taxi cab digital signage, they
stem from screens built into the drivers and front passenger headrests, these
run from internal memory cards that hold the content, these can be used to
display local hotels, restaurants and even things to do during your stay. If
the screens are interactive and linked to a form of GPS (Global Positioning
Satellite), the passenger could theoretically enter their destination and see
what restaurants or cinemas are near by, to get the most out of their stay.
Another solution is to install an internal larger display
around 17", that is mounted to the roof, this again is run from a memory card
and easy to update the content. Now the price is rather cost effective for the
above two options.
However there is another group of people who have realised
that if you were to put an LCD screen on the roof of a taxi, this will
certainly capture people's attention, especially in the rush hour when the
roads are gridlocked and more eye balls will see the content and the content
has to deliver the "wow" factor, if it does the perfect solution has been
created. One problem though - the
weather!
Now one company has developed an outdoor enclosure that
accommodates two displays back to back with a media player mounted in between
them and can be mounted to either the roof rails or directly to the roof of the
cab. The taxi cab enclosure offers protection from the
rain, snow and direct sunlight. Once the signage hardware has been installed
into the taxi cab digital signage enclosure taxi cab digital signage enclosure, the side
access doors are secured and the cab is ready to go about its business whilst
raising a second revenue stream from advertisers.
The unit is cooled with a unique cooling plenum ensuring the
digital signage hardware is kept at the perfect temperature, no matter what the
external weather is. The taxi cab topper also offers
protection from accidents, such as impact with birds, or worse still children
through snow balls.
Last update : 06-03-2010 20:30
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