A digital poster is so versatile, this is due to the unit
having a commercial grade screen and a built in media player, providing a
flexible yet cost effective solution.
With more and more businesses seeing digital advertising as
a way to interactive with consumers and uplift sales, business owners and
managers are investigating digital posters due to their low investment cost but
high impact visual and audio promotions.
These units start at a small 17” display and go up to a
massive 80” display, all have a built in media player that stores the
advertising content onto a memory card, normally CF cards.
Who is using digital
posters?
Well, everyone from nightclub owners to restaurant and bar
owner/managers. They want to move with the times and replace their old static
printed posters with dynamic advertising screens.
Potential problem
with digital posters.
The only issue that has been raised is with the kind of
clientele that frequent these locations, sometime consuming too much alcohol
and get violent and occasionally vandalises something in the rest room or the
nightclub, however one company has gotten round this by designing and
manufacturing a steel ArmaPoster, this protects the digital poster from vandalism,
with a thick ¼” thick viewing window that has a special anti reflective coating
on it.
How to update
content.
If you only have one site where the digital posters are
located, it is easier and more cost effective to just update the content using
the USB connector on the poster to upload new content and ads.
Otherwise a wireless digital poster is the solution if you
have multiple sites, so WIFI takes the stress out of visiting each location and
updating the media manually. These cost a little more however they will cost
less than the fuel you would be paying for driving to each location excluding
any labour time.
Why would nightclubs
and bars want to use digital signage?
Well we have all seen the neon signs above the bar promoting
the weeks “special beer” or cocktail, now using digital posters the manager can
create a “special menu” of drinks that are on offer between a set time and
schedule this using the onscreen software to display the promotion during slow
periods to get people in the bar spending, then switching to another promotion
when it traditionally gets busier.
Nightclub and bar owners can also sell advertising spots on
their system to local taxi companies and restaurants, so when people have
finished at the bar, they can get a taxi easier or even book a restaurant table
to follow on from the nightclub or bar.
A digital poster is the most cost effective method of digital media advertising.
(0 vote)
