Digital Signage Portal

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Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.
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• help expand your digital signage business


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Hi, i am from India and i am new to business of Digital Signage. We are basically providers of customeised software solutions in India. The idea of Digital signage for me came from the solution that we had provided for displaying meuns at concession counters in cinema halls.

In India many companies have started OOH (Out of Home Signage system) , so we also believe that there is great potential in this medium and an opportunity for us. But one thing about this medium is its capital intensive and we are just a bootstrap company. I have come across some interested parties who are willing to invest in a pilot of 20 to 30 locations but what i lag is a business plan to present them.

It would be great if this forum could help me in getting my business plan done.

Hope i would definitly get some positive response from this forum.

Regards
Rashmi

Welcome to the forum Rashmi.

Seeing that you have a potential network of 20+ screens, it would make sense for you to deploy a centralised solution.

That is, having a Content Management Server (CMS) being the central scheduler and content manager for all the digital signage players.

Although this solution may set you back a little on startup, with the size of your rollout I would say it will be much more easier and efficient for you to manage and will save you a lot of time in content updates in the long run.

Whether you are looking for digital signage player units, or use existing PCs and install digital signage software on them, is all up to your client's budget. Of course the golden rule is, you get what you paid for. So you will need to make clear the benefits of either solution, and what best suits their requirements.

Hope this helps.

Hi rashmi,

It is definitely good to see that more businesses are embracing this new technology.

I understand that you need some guidance into developing a business plan for a potential client with 20 locations or more.

Here's a few pointers to consider when developing your business plan:

1. Your investors and the client will want to know what their ROI is. Based on the fact that you're new to digital signage you may not have these figures available. There are several websites on the internet which may provide you with these numbers but my recommendation would be to engage the client to run a trial (for a fee or for free). During this trial you can use various measurement tools or devices to obtain your data. For example, the client may want to know how many people looked at the screen and purchased the product displayed. In this case you can use an audience measurement tool which tracks the number of faces that looked at the screen. One great thing about these tools is that it can help you also track demographic information. You can then correlate this information with the digital signage player logs and the retail management system logs.

In the past, we have been asked whether installing digital signage increases the number of customers walking into the store. The only way to determine this is to compare and track how many people walked into the store before installing digital signage and after. Some stores may already have some measurements tools to track this eg. people counter (uses infrared light to determine how many people entered the store) if they don't then it may be worthwhile to install one.

2. If your investors decide not to proceed with supporting you financially and your client is still keen to go ahead with your digital signage solution then you may want to consider leasing the equipment through a finance company. Have a read of this article about leasing vs purchasing outright vs rental:

http://www.digitalsignageblog.com/2008/07/20/digital-signage-purchasing-outright-vs-leased-vs- rental/

3. All business plans should include the SWOT analysis i.e. clearly analyse your business Strength, Weaknesses, Opportunities and Threats.

4. As Danny mentioned, you will need to look for a digital signage solution that is scalable and one that reduces administration costs. A centrally managed solution is the perfect choice for your clients needs. There are quite a number of digital signage manufacturers that provide this type of solution but it sounds like you have developed your own software. Am I right in saying that?

Browse through our Digital Signage Portal Products pages to get more information about what are some of the products available in the market.

5. Partner with high profile digital signage manufacturers who can guide you and assist you with winning the project.

6. In the ROI include potential advertising revenues figures from manufacturers. If your client has the traffic and exposure, you can leverage the digital signage solution to start earning revenue from advertising.

I hope this information has helped you in one way or another.

I look forward to hearing from other members.