Digital Signage Portal

As mentioned in an earlier blog entry, Australia has always been playing catch-up with the rest of the world when it comes to adapting new technologies. One of the many reasons why Australia hasn’t been able to keep up with the Digital Signage technology is because the country does not have the infrastructure to support it. I guess you could argue that one of the key contributing factors is audience - without the audience, why do we need such fancy developments?

Coming back from a recent trip in Asia (South Korea, Japan, Taiwan, Hong Kong), it did not take me by surprise how well people are connected with technology there. Not only do the trains in Tokyo show you the next approaching station but you are informed of the latest albums on sale as well as getting a sneak-peak of what will be showing on TV that night. Whilst you’re waiting for a subway train in Seoul and Hong Kong, you’ll be updated with the latest food menu from the local fast-food chains.

As expected from a region with an audience of millions, it seems that the culture is so rich in technology that it has become part of their everyday lives. You could even catch the latest news headlines as well as the afternoon’s weather as you’re stopping by the 7 Eleven store in Taipei to pick up a few groceries. Digital Signage as it seems, is so commonly applied and strongly integrated into their everyday living.

It would be interesting to see what Australia will be doing in the next few years. Please discuss this topic here.

I lived in Suwon Korea for a year. I must say Asia is the Mecca for Digital Signage, with Japan and South Korea being the front runners. There culture is so open and free to new technology. South Korea definitely a must see for the Digital Signage enthusiast.

Stan

I have never been anywhere in Asia but what I hear is that technology is about 3 years ahead of America there. phone, TV's and things like that are just far past what we have here. My friend came back from the military over there and had the coolest phone I had ever seen. It just wouldnt work here.

I'm assuming that most of the digital signage technologies are actually developed there and then exported to the different countries. I receive sooooooo many emails from companies in asia trying to introduce their products.

I note your comments and if Asia is 3 years ahead of America, the UK must be 5 years behind America!

Only a very select few companies in the UK are investing in digital signage that we can see.

95% of our products are experoted to America & Australia.

I note your comments and if Asia is 3 years ahead of America, the UK must be 5 years behind America!

Only a very select few companies in the UK are investing in digital signage that we can see.

95% of our products are experoted to America & Australia.