Content, Above All Else
You’ve no doubt heard the term by now. It may seem cliche, but it is true. Content IS King. Even the best, most robust, sophisticated and technologically advanced Digital Signage deployment lacks value without effective content. The content on your network can make or break the success of the its effectiveness. The importance of partnering or forming your content development team can not be overlooked. Content development can be intimidating and complex but it doesn’t have to be.
Considerations for Effective Content
Everyone can appreciate attractive design, we are all drawn to it. Great looking content is only half the battle for Digital Signage. A common mistake with Digital Signage content is trying to say too much. Often times the tendency is to try to tell a story, deliver a presentation, or to re-purpose a broadcast commercial. With Digital Signage less is more. Content loaded down with too much messaging quickly loses its effectiveness as the viewer is given more than they can focus on. At Blue Pony we have found it is crucial to follow some core principals. We seek to understand the objective and find answers and solutions to questions like. What do you want to say? What do you want the viewer to do? Which viewers do you wish to reach? A strong perspective of the objective combined with attractive design and composition creates an effective Digital Signage ad.
Our Design
A good idea can come from one, but a great idea is the result of many. At Blue Pony we focus on team both as an internal staff and extended to our clients. The Blue Pony team includes a talented and diverse creative team well versed in content creation for Digital Signage. Each member of our team bring variety and creativity to every piece of content we produce. Our customers may experience a new designer with each project. The design team works closely together pushing each other to new levels and offering constructive feedback to one another providing remarkable levels of quality.
http://digitalsignage.bluepony.com/about/ 
